For the UK’s leading building society, Nationwide, a brand awareness web site redesign featured the comic genius of Little Britain featuring David Walliams and Matt Lucas.
For this addition to their stable of borrowing products, Nationwide’s Champion Saver, we created Online Banking copy step by step for sign up and authentication. Copywriting expertise involved liaising with technical developers and creative teams, working with UX wireframes and a comprehensive style bible for Nationwide’s distinctive tone of voice.